Brand and Communications Consultants 

A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.

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Your brand represents the way in which you, your company or organisation is perceived by those who experience it. Your brand’s identity is more than just its logo.  It's made up of all of the things you see and those that are invisible to the eye. The fundamental elements include the name and tagline, identity, voice and messaging, website, and brand architecture but most importanly your people.